Parisian Haute Couture
In 1958, Jacques Leonard asked the fashion designer Daniel Tribouillard to start a new company: Leonard Fashion. A man of artistic temperament, Tribouillard set out to differentiate the brand in Haute Couture. He launched a revolutionary new process for printing English weaves, that were very fashionable at the time but said to be “unprintable”. In just a few years, Tribouillard brought the Leonard brand to the world.
Adopting the orchid as an emblem: a delicate wild flower “without geometric limits”, Leonard’s originality is founded on a unique and recognizable style – and also, the fabrics used. In 1983, the Japanese government commissioned Tribouillard to update the kimono. He accomplished his mission and established the Leonard brand in a country that most Houses find difficult to seduce.